General Communications announces name change

We are excited to announce that we will be rebranding as GenComm, effective April 4, 2022. This name change is accompanied by a new logo and branding and seeks to better reflect our overall strategic vision and goals for future growth.

This brand refresh follows our acquisition of Air Communications of Central Wisconsin, Inc., in January and Radicom, Inc., in February 2021.

“Our business acquisitions in recent years have done well to further establish us in the safety communications marketplace,” says Greg Vlack, GenComm owner and CEO. “Many of our customers and employees already refer to us as GenComm, so it’s a natural transformation. The rebrand is a logical next step for our partnerships with customers, as we continue to advance innovative technologies and maintain the highest level of service beyond their expectations.”

With more than 50 years in business, GenComm’s deep industry experience and expertise in reliable, mission critical communications solutions involve numerous industries, including police, fire and public safety departments; cities and counties; and businesses, healthcare facilities and school districts throughout Wisconsin and northern Illinois. We are proud to serve these industries and believe our new branding will help us to better align with our mission.

GenComm keeps people safe by providing reliable communication solutions, supported by responsive customer service, dependable expertise and a commitment to integrity.

 “The core of what we offer our customers is safety through communication,” adds Vlack. “GenComm’s unique, wide range of solutions are tailored to the specific needs of those we serve. Our customers trust in us and that leads to a more collaborative, long-standing relationship with them.”