Alterra

About General Communications

Mission Statement: To provide the highest level of customer service and to exceed our customers’ expectations.

General Communications is one of Wisconsin’s largest two-way radio and vehicle lighting dealers; with more than sixty employees and three locations serving Wisconsin and Northern Illinois. General Communications is family owned and operated, with locations in Madison, Milwaukee and Eau Claire. Our Staff’s expertise is unrivaled, along with our on call 24 hour service team. We know the business and we care about our customers.

General Communications is fully versed in the newest advances in wireless technology, from mobile and portable digital two-way radios to in-car video. We have signficant buying power and  large on-hand inventory, saving customers time and money. From sales and rentals to service, installation and repairs. GenComm strives to provide the highest level of customer service to exceed all expectations. At General Communications, your safety is our business.


General Communications Demo Vehicle

General Communications History

1940

GenComm was started as a TV/Radio sales and repair business

1966

Verne Vlack bought Evan’s Radio and TV from Dick Evans

1968

The company migrated to two-way radio communications and as the business grew General Communications was formed.

1980

The company we now know as General Communications, established their name and opened a second location in the Milwaukee area

1987

The two businesses Evans Radio & TV and General Communications divided in separate directions to retail and commercial sales moving General Communications to a new location.

2012

The Corporate headquarters was relocated to a large 36,000 square foot facility in Madison.

2015

Opened our 3rd location in Eau Claire, serving all of Northwest Wisconsin.

2019

Moving into new larger locations in both Milwaukee and Eau Claire